TITO’S IN A CAN*
It’s a question that everyone has been asking for years. When is America’s #1 selling vodka going to make a seltzer? We helped Tito’s craft their official response
with a new film.
We even made a website where fans can get
their own super empty can.
People noticed. People like The New York Times, AdAge, AdWeek, CNN, Eater, and Food & Wine.
Client: Tito’s Handmade Vodka
Writer: Christina Nordin
Agency: Arts & Letters Creative Co
Before we launched our film, we dropped teasers on social.
Then, we explained exactly how to use your Tito’s in a Can* on an endless* microsite.
And confirmed the rumors* on social.
Of course, we made sure to cover our a**es with plenty of disclaimers.
