2 creatives, 4 weeks, and 70 film assets.

I, alongside Bao Truong, concepted, built, and executed a range of 6-10 second creative assets that ran the gamut from chameleons to gelatin to showcase what Tik Tok is all about: Fun.

Client: TikTok
Agency: Hecho Studios
Photographer: Tony Ung


Around half of the content we created was united with the tagline of “Instant Fun”.
Above are a few highlights.


The rest of the videos served to pay off the idea that “The More You Watch, The Better It Gets.”


While shooting, we feverishly documented our behind the scenes process on cell phones.
The resulting images acted as beautiful stand alone pieces of content.