EVERY DAY NEEDS TODAY
For 70 years, millions of Americans have come to rely on NBC’S TODAY as an essential part of their morning routines, where the anchors feel like friends and family.
Our new campaign explores what every day needs—
from larger truths to smaller moments —
and how TODAY is there with you for it all.
Client: NBC
Writer: Christina Nordin
Director: Michael Marantz
Agency: Arts & Letters Creative Co
We created another version using VO from our interview with Savannah Guthrie.
We also delivered a :15 version VO’ed by Hoda.
As well as a music driven :15.
Insiders* can confirm that Savannah & Hoda are not definitely not feuding (their friendship is beautiful), and that the anchors are some of the sweetest & most humble talent out there.
*I’m the insider