Created a complete brand identity for Abbiocco, an Italian based digital cultural magazine. The brand is founded on the Italian word and principle of "abbiocco". This single word expresses the feeling of warmth and happiness that one experiences after a good meal with family or friends that readers seek.
Abbiocco is youthful, playful, and cultured. The flexible pattern system is based off of icons and can easily by expanded as the magazine grows. The icons alert viewers of the content of the article, and can allow them to sort through the articles and related links based off of
category and interest.